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Marketing international

Author: Corinne Pasco-Berho; Compagnie française d'assurance pour le commerce extérieur.; Centre de formation aux échanges internationaux.
Publisher: Paris : Dunod, 1997.
Series: Collection Tertiaire Sup.
Edition/Format:   Print book : French : 2e édView all editions and formats
Summary:
Une vision concrète de la démarche marketing appliquée au développement international de l'entreprise qui veut exporter à l'étranger.
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Document Type: Book
All Authors / Contributors: Corinne Pasco-Berho; Compagnie française d'assurance pour le commerce extérieur.; Centre de formation aux échanges internationaux.
ISBN: 2100034472 9782100034475
OCLC Number: 37754810
Notes: Includes index.
Description: xx, 323 p. : ill. ; 24 cm.
Series Title: Collection Tertiaire Sup.
Responsibility: Corinne Pasco-Berho ; réalisé en collaboration avec le Centre de formation aux échanges internationaux, CFEI - Groupe Coface ; [préf. de François David].
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Abstract:

Une vision concrète de la démarche marketing appliquée au développement international de l'entreprise qui veut exporter à l'étranger.

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Linked Data


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