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Marketing is everybody's business

Author: Peter Sanchez; Academy for Health Services Marketing (American Marketing Association)
Publisher: Chicago, Ill. : Academy for Health Services Marketing, American Marketing Association, ©1988.
Series: Symposium digest (American Marketing Association)
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Congresses
Conference papers and proceedings
Congrès
Additional Physical Format: Online version:
Marketing is everybody's business.
Chicago, Ill. : Academy for Health Services Marketing, American Marketing Association, ©1988
(OCoLC)752870512
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Peter Sanchez; Academy for Health Services Marketing (American Marketing Association)
ISBN: 0877571910 9780877571919
OCLC Number: 17354022
Notes: Proceedings of the 8th Annual Symposium for Health Care Marketing, held at Hyatt Regency, New Orleans, LA, Feb. 28-Mar 2, 1988.
Description: vi, 186 pages : illustrations ; 28 cm.
Contents: Finance --
An integrated cost accounting system : the competitive edge in strategic planning for hospitals / Douglas Zimmerman, Marlene Moncure --
A practical framework to achieve profitability enhancement / Nancy Levitt, William V. Miller, Henri G. Minette--
How to win friends and influence the budget / Janet Scheuerman, Joseph H. Fillmore --
Market based feasibility modeling : a powerful interactive management tool / Joseph Boscarino --
Managing hospital/financial relations / Trevor Fisk, Harry Owens --
Organizational effectiveness --
Auditing your hospital's marketing activities / Stephen L. Tucker --
How to keep from being fired during the marketing timeout / Cory Dillon --
Creating the market-driven organization : focus on the manufacture of service is key / William A. Flexner --
How to turn line managers into marketers / Fred Lee --
Building the bottom line pay offs / Richard Stier --
Aging, the elderly and long term care --
Understanding the psychology of marketing senior care / Barbara Bellman Alpern --
The elderly consumer- what do they want and how do they choose / Elaine Sherman, Andrew Forman --
Entering the nursing home business : look before you leap! / Martin D. Josephs --
Medical staff marketing --
Recruiting physicians : does your hospital have what doctors are looking for? / Karen L. Saslaw --
Facilitating the development of group practices / Joani Cihak, Willard D. Hopkins --
Physician practice promotion : a national perspective / Sheryl J. Bronkesh, Stephen D. Wood --
Managed care --
Managed health care : target marketing for success / Allan Fine, William M. Shaw --
Opportunities for providers in a changing marketplace / Jerry T. Payne --
Effective positioning of managed care in a DRG environment --
your key to increased market share / Robert A. Clemente, Nancy C. Romeo --
Why do you want this contract anyway? The reality of PPO contracting / Walter John McCall --
Marketing communications --
Development and evaluation of a multi-media advertising campaign / Barbara Edelman Lewis, Gary W. Thomas --
Physician promotion and publicity : the marketing of a specialty / Robert Graham --
Promotional information systems : did you reach your target market? / Daniel R. Bomeli --
High visability advertising : yes, it can generate big results / Kathleen L. Lewton --
Specialized business settings --
Trends and trappings in women's healthcare / Ruthie Dearing --
Youthcare : marketing adolescent psychiatric services / Debra K. Osteen --
Marketing rehabilitation programs / Nancy Alfred Persily, Warren R. Slavin, Sonya Albury --
How to sell a sensitive service : the psychiatric hospital industry / Gay Fiore-Shoup, Jenny K. Jarrard --
Research --
100,000 healthcare decisionmakers at your fingertips : syndication comes to healthcare / Michael D. Hays, Joyce C. Jensen --
Making your marketing research actionable / William R. Frock --
Using motivational research to differentiate yourself from other providers / John Melamed --
Ethnic populations : understanding and attracting new target markets / Carolyn Schore, Dennis Youkstetter--
Service management --
Market development meets management / Jeannette Bouyea, Dave Goldberg --
Everybody's talking about guest relations but nobody's measuring it / Karen Endresen --
Internal marketing --
the service strategy / Diane Peterson, Linda Weiland --
Sales --
Healthcare sales : why it should be everyone's business / Steven K. Bruns, Kenneth E. Mack --
How to set up your outside sales function / Rosemary Gafner --
Multi-product, multi-hospital sales program --
integrating marketing and operations / Douglas C. Mickell, Melvin Wexler --
Ethics --
Data driven quality differentiation : using PRO mortality data to market your hospital / Bruce Allen, Brenda Roberts --
Liability issues in the doctor referral office / Paula Albright, Nancy A. Possinger--
Marketing innovations and case studies --
Managing hospital / financial relations / Margaret Farwell Smith --
Membership system : from implementation to dollar results / Jan Hatcher.
Series Title: Symposium digest (American Marketing Association)
Responsibility: edited by Peter Sanchez.

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