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Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements

Author: Jochen Becker
Publisher: München : Vahlen, 1990.
Edition/Format:   Print book : German : 3., verb. und erg. AuflView all editions and formats
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Genre/Form: Einführung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jochen Becker
ISBN: 3800614944 9783800614943
OCLC Number: 46232137
Notes: Literaturverz. S. 631 - 657.
Description: XI, 671 S : graph. Darst ; 25 cm
Responsibility: von Jochen Becker.

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