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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/70232407 Title: Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage Author: Stowe Shoemaker; Robert C Lewis; Peter Charles Yesawich Publisher: Upper Saddle River, N.J. : Pearson, ©2007. ISBN/ISSN: 0131182404 9780131182400 OCLC:70232407

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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage

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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage

Author:	Stowe Shoemaker; Robert C Lewis; Peter Charles Yesawich
Publisher:	Upper Saddle River, N.J. : Pearson, ©2007.
Edition/Format:	Book : English : 4th edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Stowe Shoemaker; Robert C Lewis; Peter Charles Yesawich Find more information about:
ISBN:	0131182404 9780131182400
OCLC Number:	70232407
Notes:	Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Description:	xxv, 661 p. : col. ill., maps ; 28 cm.
Contents:	Ch. 1. concept of marketing -- Ch. 2. Marketing services and the hospitality experience -- Ch. 3. marketing mix and the product/service mix -- Ch. 4. Relationship/loyalty marketing -- Ch. 5. Strategic marketing -- Ch. 6. strategic marketing system and marketing objectives -- Ch. 7. Understanding individual customers -- Ch. 8. Understanding organizational customers -- Ch. 9. tourist customer and the tourism destination -- Ch. 10. Understanding competition -- Ch. 11. Marketing intelligence and research -- Ch. 12. Differentiation, segmentation, and target marketing -- Ch. 13. Branding and market positioning -- Ch. 14. hospitality pricing mix -- Ch. 15. communications mix : advertising -- Ch. 16. communications mix : sales promotions, merchandising, public relations and publicity -- Ch. 17. communications mix : personal selling -- Ch. 18. Hospitality distribution systems : bringing the product to the customer -- Ch. 19. Channels of distribution : bringing the customer to the product -- Ch. 20. Interactive marketing : Internet and database marketing -- Ch. 21. marketing plan.
Responsibility:	Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

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