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Marketing made easy

Author: Kevin Epstein
Publisher: [Irvine Calif.] : Entrepreneur Press, ©2006.
Series: Entrepreneur made easy series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In this book learn how to: take advantage of the newest technology - blogs, e-mail, web pages, eFax, and more - for a high-impact, low-cost solution; dramatically increase sales by creating awareness of your business in the local community; use "ethical marketing" to stand apart from the competition and increase sales; and overcome competition with unusual but effective strategies like "stand next to the ugly kid"  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kevin Epstein
ISBN: 1599180170 9781599180175
OCLC Number: 63122861
Notes: Includes index.
Description: xiii, 202 pages ; 24 cm.
Contents: pt. 1. Planning --
1. Assess your situation --
2. Plan --
pt. 2. Doing --
3. Create awareness I : make them see you --
4. Create awareness II : be there to be seen --
5. Capture contacts --
6. Qualify leads ... and sell --
7. Overcome competition --
pt. 3. Reviewing --
8. Retain and expand customer relationships --
9. Avoid common mistakes.
Series Title: Entrepreneur made easy series.
Responsibility: Kevin Epstein.
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Abstract:

A guide to building marketing programs which contains specific action steps and to-do lists. It offers advice on a variety of traditional and high-tech tools, from billboards to blogs.  Read more...

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