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Marketing management : an Asian perspective

Author: Philip Kotler
Publisher: Singapore ; New York : Prentice Hall, 1999.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Kotler
ISBN: 0130109800 9780130109804
OCLC Number: 42898525
Description: xvi, 904 pages : illustrations ; 24 cm
Contents: Assessing marketing's critical role in organizational performance --
Building customer satisfaction through quality, service and value --
Winning markets through market-oriented strategic planning --
Scanning the marketing environment --
Developing new products --
Designing and managing global marketing strategies --
Selecting and managing marketing channels --
Managing direct and online marketing --
Organizing, implementing, evaluating, and controlling merketing activities.
Responsibility: Philip Kotler [and others].

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