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Marketing management : analysis, planning, and control

Author: Philip Kotler; Ronald E Turner
Publisher: Scarborough, Ont. : Prentice-Hall Canada, ©1985.
Edition/Format:   Print book : English : Canadian 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler; Ronald E Turner
ISBN: 0135580579 9780135580578 0135580072 9780135580073
OCLC Number: 15941099
Description: xix, 839 pages : illustrations ; 25 cm
Responsibility: Philip Kotler, Ronald E. Turner.

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