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Marketing management : analysis, planning, implementation, and control

Author: Philip Kotler
Publisher: Upper Saddle River, NJ : Prentice Hall International, ©1997.
Series: Prentice-Hall international series in marketing.
Edition/Format:   Print book : English : 9th edView all editions and formats
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Genre/Form: manuel
Document Type: Book
All Authors / Contributors: Philip Kotler
ISBN: 0132613638 9780132613637
OCLC Number: 38223180
Notes: La couv. porte en plus : "international edition."
Includes index.
Description: xl, 789, [49] p., [2] f. de pl. : ill. en noir et en coul, cartes ; 26 cm.
Series Title: Prentice-Hall international series in marketing.
Responsibility: Philip Kotler.

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