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Marketing management in multinational firms : the consumer packaged goods industry

Author: Ulrich E Wiechmann
Publisher: New York : Praeger, 1976.
Series: Praeger special studies in international economics and development.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Wiechmann, Ulrich E.
Marketing management in multinational firms.
New York : Praeger, 1976
(OCoLC)760063083
Document Type: Book
All Authors / Contributors: Ulrich E Wiechmann
ISBN: 0275558509 9780275558505
OCLC Number: 1945298
Description: xi, 103 pages : illustrations ; 24 cm.
Contents: 1. Introduction --
2. Headquarters Direction as an Integrative Device --
3. Corporate Factors Influencing headquarters Direction --
4. Other Integrative Devices --
5. Standardization of Marketing --
6. Summary and Conclusions.
Series Title: Praeger special studies in international economics and development.
Responsibility: Ulrich E. Wiechmann.

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