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Marketing management : knowledge and skills : text, analysis, cases, plans

Author: J Paul Peter; James H Donnelly
Publisher: Homewood, IL : Irwin, ©1992.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: J Paul Peter; James H Donnelly
ISBN: 0256092257 9780256092257
OCLC Number: 23142507
Description: xvi, 943 pages : illustrations ; 24 cm
Contents: Marketing mix.
Responsibility: J. Paul Peter, James H. Donnelly, Jr.

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