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Marketing management pour les sociétés financières (banques, sociétés d'assurance ...) : réinventer le marketing de la finance et du risque pour préparer le futur

Author: Michel Badoc
Publisher: Paris : Les Editions d'organisation, ©1995.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Michel Badoc
ISBN: 270811851X 9782708118515
OCLC Number: 34590345
Description: xiv, 332 p. : graph. ; 25 cm
Responsibility: Michel Badoc ; préf. de Michel Barnich--
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Primary Entity

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    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/40385326#Place/paris> ; # Paris
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/banque> ; # banque
    schema:about <http://dewey.info/class/332.106/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/gestion_du_marketing> ; # Gestion du marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/assurance_marketing> ; # Assurance--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/compagnies_d_assurances_gestion> ; # Compagnies d'assurances--Gestion
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/assurance_commercialisation> ; # Assurance--Commercialisation
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/assurance> ; # Assurance
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/changement_organisationnel> ; # Changement organisationnel
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    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/marketing_bancaire> ; # Marketing bancaire
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/compagnie_d_assurances_marketing> ; # compagnie d'assurances--marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/banques_marketing_europe> ; # Banques--Marketing--Europe
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/marketing_gestion> ; # Marketing--Gestion
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/institution_financiere> ; # Institution financière
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/banque_marketing> ; # banque--marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/marketing_societe_financiere> ; # marketing--société financière
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/compagnie_d_assurances> ; # compagnie d'assurances
    schema:about <http://experiment.worldcat.org/entity/work/data/40385326#Topic/banques_marketing> ; # Banques--Marketing
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