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Marketing management : strategies and cases

Author: M Wayne DeLozier; Arch G Woodside
Publisher: Columbus : Merrill, ©1978.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Additional Physical Format: Online version:
Marketing management.
Columbus : Merrill, ©1978
(OCoLC)895101222
Document Type: Book
All Authors / Contributors: M Wayne DeLozier; Arch G Woodside
ISBN: 0675084172 9780675084178
OCLC Number: 4206988
Description: ix, 838 pages : illustrations ; 26 cm
Responsibility: [edited by] M. Wayne DeLozier and Arch Woodside.

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