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Marketing management : text and cases
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Marketing management : text and cases

Author: Douglas J Dalrymple; Leonard J Parsons
Publisher: New York : J. Wiley, ©2000.
Edition/Format:   Book : English : 7th edView all editions and formats
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas J Dalrymple; Leonard J Parsons
ISBN: 0471332380 9780471332381 0471375136 9780471375135
OCLC Number: 43542318
Description: xii, 707 p. : ill. ; 26 cm.
Responsibility: Douglas J. Dalrymple, Leonard J. Parsons.
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