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Marketing management

Author: Philip Kotler; Bernard Dubois
Publisher: Paris : Publi-Union, 1981.
Edition/Format:   Print book : English : 4ème édView all editions and formats
Database:WorldCat
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Genre/Form: manuel
Document Type: Book
All Authors / Contributors: Philip Kotler; Bernard Dubois
OCLC Number: 26750602
Notes: Titre original : "Marketing management : analysis, planning and control."
Description: XV-714 p. ; 25 cm
Responsibility: Philip Kotler et Bernard Dubois pour l'adaptation française.

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