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Marketing management

Author: Philip Kotler; Bernard Dubois
Publisher: Paris : Publi-Union, 1997.
Edition/Format:   Print book : French : 9e édView all editions and formats
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Genre/Form: manuel
[manuel]
Document Type: Book
All Authors / Contributors: Philip Kotler; Bernard Dubois
ISBN: 2857901127 9782857901129
OCLC Number: 37666682
Description: 789 p. : ill. ; 24 cm
Other Titles: Marketing management.
Responsibility: Kotler & Dubois.
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