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Marketing management.

Author: M C Cant
Publisher: Cape Town, South Africa : Juta, 2006.
Edition/Format:   Print book : English : 5th ed.View all editions and formats
Database:WorldCat
Summary:

This edition of marketing management takes a fresh look at topics such as the nature of marketing, the marketing landscape, segmentation and buyer behaviour.

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Document Type: Book
All Authors / Contributors: M C Cant
ISBN: 0702171883 9780702171888
OCLC Number: 64572217
Notes: Previous edition: by J.W. Strydom (editor) ; A. van der Walt [and others].
Description: iv, 614 pages : illustrations ; 25 cm
Contents: The field of marketing; the marketing landscape; buyer behaviour; market segmentation, targeting and positioning; information for marketing management; product decisions; building, measuring and managing brand equity; value-creation in services marketing; pricing decisions; retailing; the distribution decision - creating value by leveraging the supply chain; integrated marketing communication; cyber-marketing; international marketing; marketing planning, implementation and control.

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