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Marketing, managing, and contact lenses

Author: Robert A Koetting
Publisher: Boston : Butterworth-Heinemann, ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Covers all of the necessary steps for the optometrist to begin and maintain success in the contact lens practice. It includes a chapter on setting up computers in an optometric practice.

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Document Type: Book
All Authors / Contributors: Robert A Koetting
ISBN: 0750691751 9780750691758
OCLC Number: 24871076
Description: xvi, 205 pages : illustrations ; 24 cm
Contents: Marketing pearls; goal setting; better service; patient relations; niche marketing; the presbyopic market; problem solving; comunications; staffing a practice for successful marketing; your image in the community; some other things you should know; contact lens replacement; you and the third party; computers in optometric practice; getting the most out of your profession.
Responsibility: Robert A. Koetting ; with a contribution by William E. Fleischman.

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Linked Data


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