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Marketing : mastering your small business

Author: Gloria Green; Jeff Williams
Publisher: Chicago, Ill. : Upstart Pub. Co., ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought  Read more...
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Document Type: Book
All Authors / Contributors: Gloria Green; Jeff Williams
ISBN: 1574100203 9781574100204
OCLC Number: 33667197
Description: xiii, 274 pages : illustrations ; 28 cm
Contents: Challenge 1. Thinking Like A Customer --
Challenge 2. Frugal Marketing Planning --
Challenge 3. Crafting an Effective Marketing Mix --
Challenge 4. Communicating With Your Market --
You Have Mastered Marketing Concepts.
Responsibility: Gloria Green and Jeffrey Williams.

Abstract:

Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

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