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The marketing matrix : how the corporation gets its power and how we can reclaim it

Author: Gerard Hastings
Publisher: New York, NY : Routledge, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Gerard Hastings
ISBN: 9780415678612 0415678617 9780415678629 0415678625 9780203099551 0203099559
OCLC Number: 711041535
Description: xviii, 203 pages : illustrations ; 24 cm
Contents: Out of control --
The soft power of corporate marketing --
The customer always comes second --
A tyranny of choice --
Not exactly lying --
Suffer the little children --
Digital redemption? --
A very mixed blessing --
Marketing to power --
Solutions --
In search of solutions --
Power to the people --
Marketing as if people mattered.
Responsibility: Gerard Hastings.

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`Gerard Hastings' masterful and ground breaking treatise on marketing is nothing short of a map out of the desert leading us all to Jericho. His challenge to the consumptive nature of the developed Read more...

 
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