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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

Author: Larry Silver
Publisher: Princeton ; Oxford : Princeton University Press, 2008.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  Read more...

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Named Person: Maximilian, Holy Roman Emperor
Material Type: Biography
Document Type: Book
All Authors / Contributors: Larry Silver
ISBN: 9780691130194 0691130191
OCLC Number: 1000896745
Description: xii, 303 p.: ill. ; 26 cm.
Contents: Introduction : Maximilian's artworlds --
Family ties : genealogy as ideology for Emperor Maximilian I --
Translation of empire --
Caesar Divus : leader of Christendom --
Shining armor : chivalry and war --
Magnificence and dignity : princely pastimes --
Conclusions : dynasty and/or nation?
Responsibility: Larry Silver.

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the Read more...

 
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