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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

Author: Larry Silver
Publisher: Princeton : Princeton University Press, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his  Read more...
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Additional Physical Format: Online version:
Silver, Larry, 1947-
Marketing Maximilian.
Princeton : Princeton University Press, ©2008
(OCoLC)609106888
Named Person: Maximilian, Holy Roman Emperor; Maximilien <Ier, empereur germanique,; Maximilien, empereur germanique; Maximiliano, Emperador del Sacro Imperio Romano Germánico; Maximilian, Heiliges Römisches Reich Kaiser; Maximilian, Römisch-Deutsches Reich Kaiser I.; Maximilian, Holy Roman Emperor
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Larry Silver
ISBN: 9780691130194 0691130191
OCLC Number: 155756648
Description: xii, 303 pages : illustrations ; 27 cm
Contents: Introduction : Maximilian's artworlds --
Family ties : genealogy as ideology for Emperor Maximilian I --
Translation of empire --
Caesar Divus : leader of Christendom --
Shining armor : Emperor Maximilian, chivalry, and war --
Magnificence and dignity : princely pastimes --
Conclusions : dynasty and/or nation?
Responsibility: Larry Silver.
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Abstract:

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  Read more...

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the Read more...

 
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