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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

Autor Larry Silver
Vydavatel: Princeton : Princeton University Press, ©2008.
Vydání/formát:   Kniha : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his  Přečíst více...
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Detaily

Doplňující formát: Online version:
Silver, Larry, 1947-
Marketing Maximilian.
Princeton : Princeton University Press, ©2008
(OCoLC)609106888
Osoba: Maximilian, Holy Roman Emperor; Maximilien <Ier, empereur germanique,; Maximilien, empereur germanique; Maximiliano, Emperador del Sacro Imperio Romano Germánico; Maximilian, Heiliges Römisches Reich Kaiser; Maximilian, Römisch-Deutsches Reich Kaiser I.; Maximilian, Holy Roman Emperor
Typ materiálu: Internetový zdroj
Typ dokumentu: Book, Internet Resource
Všichni autoři/tvůrci: Larry Silver
ISBN: 9780691130194 0691130191
OCLC číslo: 155756648
Popis: xii, 303 pages : illustrations ; 27 cm
Obsahy: Introduction : Maximilian's artworlds --
Family ties : genealogy as ideology for Emperor Maximilian I --
Translation of empire --
Caesar Divus : leader of Christendom --
Shining armor : Emperor Maximilian, chivalry, and war --
Magnificence and dignity : princely pastimes --
Conclusions : dynasty and/or nation?
Odpovědnost: Larry Silver.
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Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  Přečíst více...

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the Přečíst více...

 
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