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Marketing Maximilian : the visual ideology of a Holy Roman Emperor Titelvorschau
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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

Verfasser/in: Larry Silver
Verlag: Princeton : Princeton University Press, ©2008.
Ausgabe/Format   Print book : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his  Weiterlesen…
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Gattung/Form: History
Physisches Format Online version:
Silver, Larry, 1947-
Marketing Maximilian.
Princeton : Princeton University Press, ©2008
(OCoLC)609106888
Name: Maximilian, Holy Roman Emperor; Maximilien <Ier, empereur germanique,; Maximilien, empereur germanique; Maximiliano, Emperador del Sacro Imperio Romano Germánico; Maximilian, Holy Roman Emperor; Maximilian, Heiliges Römisches Reich Kaiser; Maximilian, Römisch-Deutsches Reich Kaiser I.
Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Larry Silver
ISBN: 9780691130194 0691130191
OCLC-Nummer: 155756648
Beschreibung: xii, 303 pages : illustrations ; 27 cm
Inhalt: Introduction : Maximilian's artworlds --
Family ties : genealogy as ideology for Emperor Maximilian I --
Translation of empire --
Caesar Divus : leader of Christendom --
Shining armor : Emperor Maximilian, chivalry, and war --
Magnificence and dignity : princely pastimes --
Conclusions : dynasty and/or nation?
Verfasserangabe: Larry Silver.
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Abstract:

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  Weiterlesen…

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the Weiterlesen…

 
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