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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

저자: Larry Silver
출판사: Princeton : Princeton University Press, ©2008.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his  더 읽기…
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장르/형태: History
추가적인 물리적 형식: Online version:
Silver, Larry, 1947-
Marketing Maximilian.
Princeton : Princeton University Press, ©2008
(OCoLC)609106888
명시된 사람: Maximilian, Holy Roman Emperor; Maximilien <Ier, empereur germanique,; Maximilien, empereur germanique; Maximiliano, Emperador del Sacro Imperio Romano Germánico; Maximilian, Holy Roman Emperor; Maximilian, Heiliges Römisches Reich Kaiser; Maximilian, Römisch-Deutsches Reich Kaiser I.
자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Larry Silver
ISBN: 9780691130194 0691130191
OCLC 번호: 155756648
설명: xii, 303 pages : illustrations ; 27 cm
내용: Introduction : Maximilian's artworlds --
Family ties : genealogy as ideology for Emperor Maximilian I --
Translation of empire --
Caesar Divus : leader of Christendom --
Shining armor : Emperor Maximilian, chivalry, and war --
Magnificence and dignity : princely pastimes --
Conclusions : dynasty and/or nation?
책임: Larry Silver.
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Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  더 읽기…

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the 더 읽기…

 
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