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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

著者: Larry Silver
出版商: Princeton : Princeton University Press, ©2008.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his  再读一些...
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附加的形体格式: Online version:
Silver, Larry, 1947-
Marketing Maximilian.
Princeton : Princeton University Press, ©2008
(OCoLC)609106888
提及的人: Maximilian, Holy Roman Emperor; Maximilien <Ier, empereur germanique,; Maximilien, empereur germanique; Maximiliano, Emperador del Sacro Imperio Romano Germánico; Maximilian, Heiliges Römisches Reich Kaiser; Maximilian, Römisch-Deutsches Reich Kaiser I.; Maximilian, Holy Roman Emperor
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Larry Silver
ISBN: 9780691130194 0691130191
OCLC号码: 155756648
描述: xii, 303 pages : illustrations ; 27 cm
内容: Introduction : Maximilian's artworlds --
Family ties : genealogy as ideology for Emperor Maximilian I --
Translation of empire --
Caesar Divus : leader of Christendom --
Shining armor : Emperor Maximilian, chivalry, and war --
Magnificence and dignity : princely pastimes --
Conclusions : dynasty and/or nation?
责任: Larry Silver.
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摘要:

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  再读一些...

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the 再读一些...

 
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