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Marketing Maximilian : the visual ideology of a Holy Roman Emperor

Author: Larry ( Silver
Publisher: Princeton : Princeton University Press, Cop. 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to  Read more...

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Named Person: Maximilià, Emperador
Document Type: Book
All Authors / Contributors: Larry ( Silver
ISBN: 9780691130194 0691130191
OCLC Number: 804725581
Description: xii, 303 p. : il. ; 27 cm.
Contents: Preface vii Chapter 1: Introduction: Maximilian's Artworlds 1 Chapter 2: Family Ties: Genealogy as Ideology for Emperor Maximilian I 41 Chapter 3: Translation of Empire 77 Chapter 4: Caesar Divus: Leader of Christendom 109 Chapter 5: Shining Armor: Emperor Maximilian, Chivalry, and War 147 Chapter 6: Magnifi cence and Dignity: Princely Pastimes 169 Chapter 7: Conclusions: Dynasty and/or Nation? 215 Notes 237 Bibliography 289 Index 301
Responsibility: Larry Silver.

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"Marketing Maximilian is an excellent study of the first ruler to exploit print for verbal and visual propaganda and an appropriately triumphant example of what can be achieved when, allowing the Read more...

 
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