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Marketing mental health services to managed care

Author: Norman Winegar; John L Bistline
Publisher: New York : Haworth Press, ©1994.
Series: Haworth marketing resources.
Edition/Format:   Print book : English
Summary:

Aims to demystify the world of managed-care systems. The book shows readers how to analyse the market for clinical services, how to plan and develop services for the managed-care market, and how to  Read more...

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Document Type: Book
All Authors / Contributors: Norman Winegar; John L Bistline
ISBN: 1560243619 9781560243618 1560243627 9781560243625
OCLC Number: 26160629
Description: 199 pages : illustrations ; 23 cm.
Contents: Why managed care? --
Understanding managed care systems --
Assessing the managed care market --
Practitioner self-assessment --
Managed care oriented outpatient practice innovations --
Managed care and inpatient program partnerships --
Pricing and promoting clinical services --
New perspectives on consumer/practitioner relationships.
Series Title: Haworth marketing resources.
Responsibility: Norman Winegar, John L. Bistline.

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