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Marketing modernisms : self-promotion, canonization, rereading

Author: Kevin J H Dettmar; Stephen Watt
Publisher: Ann Arbor : University of Michigan Press, ©1996.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Perspectives on the production, packaging, and promotion of modernist literature--and its authors' reputations.

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Genre/Form: Criticism, interpretation, etc
History
Additional Physical Format: Online version:
Marketing modernisms.
Ann Arbor : University of Michigan Press, c1996
(OCoLC)605410414
Document Type: Book
All Authors / Contributors: Kevin J H Dettmar; Stephen Watt
ISBN: 0472096419 9780472096411 0472066412 9780472066414
OCLC Number: 35360539
Description: x, 374 p. : ill. ; 24 cm.
Contents: Introduction : marketing modernisms / Kevin J.H. Dettmar and Stephen Watt --
Make it sell! Ezra Pound advertises modernism / Timothy Materer --
"I can have more than enough power to satisfy me" : T.S. Eliot's construction of his audience / Leonard Diepeveen --
"One hundred per cent bohemia" : pop decadence and the aestheticization of commodity in the rise of the slicks / Michael Murphy --
Selling sex as art / Joyce Wexler --
Coterie consumption : Bloomsbury, Keynes, and modernism as marketing / Jennifer Wicke --
Joyce's face / Maurizia Boscagli and Enda Duffy --
A taste of fortune : In the money and William's new directions phase / Daniel Morris --
Advertising feminism : ornamental bodies/docile bodies and the discourse of suffrage / Barbara Green --
Selling taboo subjects : the literary commerce of Gertrude Stein and Carl Van Vechten / Corrine E. Blackmer - The art of self-promotion : or, which self to sell? the proliferation and dintegration of the Harlem Renaissance / Christopher M. Mott --
Making poetry pay : the commodification of Langston Hughes / Karen Jackson Ford --
Marketing modern poetry and the southern public sphere / Walter Kalaidjian --
The fate of gender in modern American poetry / Cary Nelson
Responsibility: Kevin J.H. Dettmar and Stephen Watt, editors.

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