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Marketing, morality and the natural environment

Author: Andrew Crane
Publisher: London : Taylor & Francis, 2000.
Series: Routledge advances in management and business studies, 15.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Crane, Andrew, 1968-
Marketing, morality and the natural environment.
London : Taylor & Francis, 2000
(DLC) 00035310
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew Crane
ISBN: 0203187822 9780203187821 1280326476 9781280326479
OCLC Number: 277846301
Description: 1 online resource (pages .).
Contents: Book Cover; Title; Contents; Preface; Introduction; Marketing and morality: perspectives and issues; Exploring moral meaning in green marketing; Conventional companies; Social mission companies; Business NGO collaboration; Green marketing and morality: evidence from three approaches; Amoralization, moralization, marketing and the natural environment; Conclusions; Notes; References; Index.
Series Title: Routledge advances in management and business studies, 15.
Responsibility: Andrew Crane.

Abstract:

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

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