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Marketing nutrition : soy, functional foods, biotechnology, and obesity

Author: Brian Wansink
Publisher: Urbana : University of Illinois Press, 2005.
Series: Food series.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
"Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious  Read more...
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Material Type: Government publication, State or province government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Brian Wansink
ISBN: 0252029429 9780252029424 0252074556 9780252074554
OCLC Number: 54366168
Description: 206 pages ; 24 cm.
Contents: Nutrition knowledge that matters --
Classified World War II secrets --
If it sounds good, it tastes good --
Profiling the perfect consumer --
Mental maps that lead to consumer insights --
Targeting nutritional gatekeepers --
The de-marketing of obesity --
Why five-a-day programs often fail --
Winning the biotechnology battle --
Managing consumer reactions to food crises --
Leveraging Food and Drug Administration health claims --
Health claims: when less equals more --
Introducing unfamiliar foods to unfamiliar lands --
Global best practices --
Conclusion: looking backward and speeding forward.
Series Title: Food series.
Responsibility: Brian Wansink.
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The ins and outs of the marketing of food  Read more...

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"It is critical that the U.S. government recognizes that intelligently focused nutrition-related efforts are important in helping lead Americans of all ages to lead healthier lifestyles. Marketing Read more...

 
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