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Marketing of agricultural products

Author: Richard Louis Kohls; Joseph N Uhl
Publisher: Upper Saddle River, NJ : Prentice Hall, ©1998
Edition/Format:   Print book : English : 8. edView all editions and formats
Summary:

Covers various phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. This book develops and applies analytical tools for decision-making and  Read more...

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Document Type: Book
All Authors / Contributors: Richard Louis Kohls; Joseph N Uhl
ISBN: 0132312751 9780132312752
OCLC Number: 263896960
Description: XV, 560 Seiten : Illustrationen, Karten
Contents: I. THE FRAMEWORK OF THE MARKETING PROBLEM. 1. Introduction to Food Marketing. 2. Analyzing Agricultural and Food Markets. 3. Agricultural Production and Marketing. II. FOOD MARKETS AND INSTITUTIONS. 4. Food Consumption and Marketing. 5. Food Processing and Manufacturing. 6. Food Wholesaling and Retailing. 7. The International Food Market. III. PRICES AND MARKETING COSTS. 8. Price Analysis and the Exchange Function. 9. Competition in the Food Markets. 10. Farm and Food Prices. 11. Food Marketing Costs. IV. FUNCTIONAL AND ORGANIZATIONAL ISSUES. 12. The Changing Organization of Food Markets. 13. Cooperatives in the Food Industry. 14. Market Development and Demand Expansion. 15. Market and Bargaining Power. 16. Market Information. 17. Standardization and Grading. 18. Transportation. 19. Storage. 20. Risk Management and the Futures Market. V. GOVERNMENT AND FOOD MARKETING. 21. Government, Price, Income and Marketing Programs. 22. Food Marketing Regulations. VI. COMMODITY MARKETING. 23. Livestock and Meat Marketing. 24. Milk and Dairy Product Marketing. 25. Poultry and Egg Marketing. 26. Grain Marketing. 27. Cotton and Textile Marketing. 28. Tobacco and Tobacco Product Marketing. 29. Fruit and Vegetable Marketing. Bibliography. Glossary. Index.
Responsibility: Richard J. Kohls ; Joseph N. Uhl.

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