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Marketing of agricultural products

Author: Richard L Kohls; Joseph N Uhl
Publisher: Upper Saddle River, NJ : Prentice Hall, ©2002.
Edition/Format:   Print book : English : 9th edView all editions and formats
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Additional Physical Format: Online version:
Kohls, Richard L. (Richard Louis), 1921-
Marketing of agricultural products.
Upper Saddle River, NJ : Prentice Hall, ©2002
(OCoLC)625645164
Document Type: Book
All Authors / Contributors: Richard L Kohls; Joseph N Uhl
ISBN: 0130105848 9780130105844
OCLC Number: 46671236
Description: xv, 544 pages : illustrations, maps ; 26 cm
Contents: pt. I. The Framework of the Marketing Problem. 1. Introduction to Food Marketing. 2. Analyzing Agricultural and Food Markets. 3. Agricultural Production and Marketing --
pt. II. Food Markets and Institutions. 4. Food Consumption and Marketing. 5. Food Processing and Manufacturing. 6. Food Wholesaling and Retailing. 7. The International Food Market --
pt. III. Prices and Marketing Costs. 8. Price Analysis and the Exchange Function. 9. Competition in Food Markets. 10. Farm and Food Prices. 11. Food Marketing Costs --
pt. IV. Functional and Organizational Issues. 12. The Changing Organization of Food Markets. 13. Cooperatives in the Food Industry. 14. Market Development and Demand Expansion. 15. Market and Bargaining Power.
Responsibility: Richard Kohls, Joseph N. Uhl.

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