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The Marketing of hospitality services : current issues and perspectives

Author: Peter J Stevens; Ken W McCleary
Publisher: Okemos, Mich. : Hospitality Publications, ©1986.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Marketing of hospitality services.
Okemos, Mich. : Hospitality Publications, ©1986
(OCoLC)761193491
Document Type: Book
All Authors / Contributors: Peter J Stevens; Ken W McCleary
ISBN: 0932235034 9780932235039
OCLC Number: 15725441
Notes: Reprinted from various sources.
Description: vi, 314 pages : illustrations ; 29 cm
Contents: Market the manager --
Marketing --
problems and opportunities --
Marketing information and research --
Market identification and segmentation --
Positioning strategy --
Product strategy --
Place and packaging --
concept design --
Promotional strategy --
advertising and publicity --
Menuing --
evaluation, improvement, pricing --
Promotional strategy --
merchandising.
Responsibility: edited by Peter J. Stevens, Ken W. McCleary.

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