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Marketing on a tight budget : an action guide to low cost business growth

Author: Patrick Forsyth
Publisher: London ; Dover, NH : Kogan Page, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Marketing on a Tight Budget is packed with practical advice and inexpensive ideas for bringing in new customers and new business. It describes the mix of marketing options available and enables you to create your own realistic, yet effective, campaign of marketing activity that will minimize both the cost and the time involved." "Patrick Forsyth examines the secrets for success, and guides the reader through the  Read more...
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Document Type: Book
All Authors / Contributors: Patrick Forsyth
ISBN: 0749432632 9780749432638
OCLC Number: 45638400
Description: xii, 242 pages ; 22 cm
Contents: Ch. 1. A blueprint for success --
Ch. 2. Telling the world --
Ch. 3. Promotion by post --
Ch. 4. Sales promotion --
Ch. 5. Making an exhibition of yourself --
Ch. 6. Face-to-face persuasion --
Ch. 7. On your feet --
Ch. 8. Selling at a distance --
Ch. 9. Creating sales without leaving your desk --
Ch. 10. Systems to assist sales --
Ch. 11. The one hour marketing plan.
Responsibility: Patrick Forsyth.

Abstract:

Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. In Marketing on a Tight Budget Patrick Forsyth guides the reader  Read more...

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"This book is full of advice and inexpensive ideas ...Excellent value."-- Business Franchise ""This book is full of advice and inexpensive ideas ...Excellent value.""-- Business Franchise

 
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