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Marketing on a tight budget : an action guide to low cost business growth

Author: Patrick Forsyth
Publisher: London ; Dover, NH : Kogan Page, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. Patrick Forsyth guides the reader through the various stages that  Read more...

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Document Type: Book
All Authors / Contributors: Patrick Forsyth
ISBN: 0749432632 9780749432638
OCLC Number: 45638400
Description: xii, 242 pages ; 22 cm
Contents: Ch. 1. A blueprint for success --
Ch. 2. Telling the world --
Ch. 3. Promotion by post --
Ch. 4. Sales promotion --
Ch. 5. Making an exhibition of yourself --
Ch. 6. Face-to-face persuasion --
Ch. 7. On your feet --
Ch. 8. Selling at a distance --
Ch. 9. Creating sales without leaving your desk --
Ch. 10. Systems to assist sales --
Ch. 11. The one hour marketing plan.
Responsibility: Patrick Forsyth.

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"This book is full of advice and inexpensive ideas ...Excellent value."-- Business Franchise ""This book is full of advice and inexpensive ideas ...Excellent value.""-- Business Franchise

 
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