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Marketing on the internet : a proven 12-step plan for promoting, selling, and delivering your products and services to millions over the information superhighway

Author: Michael Mathiesen
Publisher: Gulf Breeze, FL : Maximum Press ; [Emeryville, Calif.] : Distributed by Publishers Group West, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Michael Mathiesen
ISBN: 1885068018 9781885068019
OCLC Number: 32310980
Notes: Includes index.
Description: xxii, 400 pages : illustrations ; 24 cm + 1 computer disc (3 1/2 in.)
Details: System requirements for accompanying computer disk: IBM-compatible computer system; 16 MB is required as a minimum and 32 MB is recommended; Apple Micintosh; 16 MB RAM and 520 MB hard disk.
Contents: Ch. 1. What Is the Internet and Why Should I Care? --
Ch. 2. Online Marketing Basics --
Ch. 3. Using the Online Services and BBS Networks --
Ch. 4. Low-Cost Internet Promotion Tactics --
Ch. 5. Building Your World Wide Web Kingdom --
At Last! --
Ch. 6. Exchanging Money on the Internet --
Ch. 7. Internet Marketing by Industry --
Ch. 8. In Closing --
Appendix A: "Official Roadmap to the Information Superhighway, A-Z Listings" --
Appendix B: Sample Newsgroup List --
Appendix C: An HTML Primer --
Appendix D: Using the Spry Mosaic Diskette.
Responsibility: Michael Mathiesen.

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