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Marketing outrageously : how to increase your revenue by staggering amounts!

Author: Jon Spoelstra
Publisher: Austin : Bard Press, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Jon Spoelstra, one of America's top sports marketers, offers provacative ideas that will help boost both your top and bottom line. Jon's 17 ground rules will show you how to: think differently about 'marketing outrageously' and understand why it's the safest way to go; use Jon's famous 'rubber chicken' method to get people going down the slippery slope to sales success; scoop cream off the top that will impact both  Read more...
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Document Type: Book
All Authors / Contributors: Jon Spoelstra
ISBN: 1885167504 9781885167507
OCLC Number: 46462815
Notes: Includes index.
Description: 255 pages : illustrations ; 24 cm
Responsibility: Jon Spoelstra ; foreword by Mark Cuban.

Abstract:

"Jon Spoelstra, one of America's top sports marketers, offers provacative ideas that will help boost both your top and bottom line. Jon's 17 ground rules will show you how to: think differently about 'marketing outrageously' and understand why it's the safest way to go; use Jon's famous 'rubber chicken' method to get people going down the slippery slope to sales success; scoop cream off the top that will impact both your top and bottom lines; differentiate yourself from your competitors; use the big question 'What's it going to take?' to challenge the thinking of those you work with--and to dramatically increase sales ..."--Jacket.

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