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The marketing plan : a practitioner's guide

Author: John Westwood
Publisher: London : Kogan Page, 1990
Edition/Format:   Print book : EnglishView all editions and formats
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A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the  Read more...

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Document Type: Book
All Authors / Contributors: John Westwood
ISBN: 0749407867 9780749407865 1850919879 9781850919872
OCLC Number: 28672178
Description: 217 pages : illustrations ; 24 cm
Responsibility: John Westwood.

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