skip to content
The marketing plan : a practitioner's guide Preview this item
ClosePreview this item
Checking...

The marketing plan : a practitioner's guide

Author: John Westwood
Publisher: London ; Dover, NH : Kogan Page, 1998.
Series: Professional paperback series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
A well-devised marketing plan can improve a company's performance. Clarifying the complexities faced by those responsible for compiling a plan, this edition sets out clear guidelines on how to go about this task.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: John Westwood
ISBN: 0749426144 9780749426149
OCLC Number: 40760890
Notes: "Reprinted as part of the Professional Paperbacks Series in 1998"--Title page verso.
Description: 224 pages : illustrations ; 24 cm.
Series Title: Professional paperback series.
Responsibility: John Westwood.

Abstract:

A well-devised marketing plan can improve a company's performance. Clarifying the complexities faced by those responsible for compiling a plan, this edition sets out clear guidelines on how to go about this task.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/40760890> # The marketing plan : a practitioner's guide
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "40760890" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3372577134#Place/dover_nh> ; # Dover, NH
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3372577134#Topic/marketing_gestion> ; # Marketing--Gestion
   schema:about <http://id.worldcat.org/fast/1010209> ; # Marketing--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/3372577134#Topic/marketing_strategique> ; # Marketing stratégique
   schema:about <http://experiment.worldcat.org/entity/work/data/3372577134#Thing/marketing_plan> ; # Marketing plan.
   schema:about <http://id.loc.gov/authorities/subjects/sh85081339> ; # Marketing--Management
   schema:about <http://dewey.info/class/658.802/e21/> ;
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/79370405> ; # John Westwood
   schema:datePublished "1998" ;
   schema:description "A well-devised marketing plan can improve a company's performance. Clarifying the complexities faced by those responsible for compiling a plan, this edition sets out clear guidelines on how to go about this task."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3372577134> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3372577134#Series/the_professional_paperback_series> ; # The Professional paperback series
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3372577134#Series/professional_paperback_series> ; # Professional paperback series.
   schema:name "The marketing plan : a practitioner's guide"@en ;
   schema:productID "40760890" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/40760890#PublicationEvent/london_dover_nh_kogan_page_1998> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/3372577134#Agent/kogan_page> ; # Kogan Page
   schema:workExample <http://worldcat.org/isbn/9780749426149> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/40760890> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/3372577134#Series/professional_paperback_series> # Professional paperback series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/40760890> ; # The marketing plan : a practitioner's guide
   schema:name "Professional paperback series." ;
    .

<http://experiment.worldcat.org/entity/work/data/3372577134#Series/the_professional_paperback_series> # The Professional paperback series
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/40760890> ; # The marketing plan : a practitioner's guide
   schema:name "The Professional paperback series" ;
    .

<http://experiment.worldcat.org/entity/work/data/3372577134#Topic/marketing_strategique> # Marketing stratégique
    a schema:Intangible ;
   schema:name "Marketing stratégique"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081339> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://id.worldcat.org/fast/1010209> # Marketing--Management
    a schema:Intangible ;
   schema:name "Marketing--Management"@en ;
    .

<http://viaf.org/viaf/79370405> # John Westwood
    a schema:Person ;
   schema:familyName "Westwood" ;
   schema:givenName "John" ;
   schema:name "John Westwood" ;
    .

<http://worldcat.org/isbn/9780749426149>
    a schema:ProductModel ;
   schema:isbn "0749426144" ;
   schema:isbn "9780749426149" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.