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The marketing planner

Author: Malcolm McDonald
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1992.
Series: Marketing series (London, England)
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The author distils the essence of marketing for the busy marketing manager. Packed with examples, the book covers the key concepts and analytical techniques. McDonald encapsulates the key marketing  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Malcolm McDonald
ISBN: 0750600942 9780750600941 0750617098 9780750617093
OCLC Number: 27172843
Notes: Includes index.
Description: vii, 143 pages : illustrations ; 24 cm.
Contents: A summary of marketing planning; a step-by-step marketing-planning system; strategic marketing plan - documentation; case studies: Simon and Jones Ltd; Moritaki Computers; Houston; Draper and Carstairs.
Series Title: Marketing series (London, England)
Responsibility: Malcolm H.B. McDonald.

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