skip to content
Marketing plans for service businesses : a complete guide Preview this item
ClosePreview this item
Checking...

Marketing plans for service businesses : a complete guide

Author: Malcolm McDonald; Adrian Payne
Publisher: Oxford : Butterworth-Heinemann, 2006.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
"Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Malcolm McDonald; Adrian Payne
ISBN: 9780750667463 075066746X
OCLC Number: 61441677
Notes: Previous ed.: published as Marketing planning for services. 1996.
Includes index.
Description: xiv, 401 p. : ill. ; 25 cm.
Other Titles: Marketing planning for services
Responsibility: Malcolm McDonald and Adrian Payne.

Abstract:

"Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing." "With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector as well as upper level students."--BOOK JACKET.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (3)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/61441677>
library:oclcnum"61441677"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/61441677>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"2nd ed."
schema:contributor
schema:creator
schema:datePublished"2006"
schema:exampleOfWork<http://worldcat.org/entity/work/id/61893441>
schema:inLanguage"en"
schema:name"Marketing plans for service businesses : a complete guide"@en
schema:numberOfPages"401"
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/61441677>
schema:reviewBody""Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing." "With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector as well as upper level students."--BOOK JACKET."
schema:url
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA572109>

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.