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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/56194961 Title: Marketing plans : how to prepare them, how to use them Author: Malcolm McDonald; Institute of Marketing Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2002. ISBN/ISSN: 0750656255 9780750656252 OCLC:56194961

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Marketing plans : how to prepare them, how to use them

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Marketing plans : how to prepare them, how to use them

Author:	Malcolm McDonald; Institute of Marketing.
Publisher:	Amsterdam ; Boston : Butterworth-Heinemann, 2002.
Edition/Format:	Book : English : 5th edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Marketing -- Management. Marketing -- Planning. Marketing plan.
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Malcolm McDonald; Institute of Marketing. Find more information about:
ISBN:	0750656255 9780750656252
OCLC Number:	56194961
Notes:	Includes index.
Description:	xix, 630 p. : ill. ; 25 cm.
Contents:	Understanding the marketing process -- The marketing planning process : the main steps -- The marketing planning process : removing the myths -- Completing the marketing audit : the customer and market audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan : the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.
Responsibility:	Malcolm McDonald.
More information:	Table of contents Publisher description

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Marketing plans : how to prepare them, how to use them

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