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Marketing precision and executive action. Proceedings of the forty-fifth national conference ... June 20, 21, 22, 1962.

Author: Charles H Hindersman; American Marketing Association.
Publisher: Chicago [©1962]
Series: American Marketing Association.; Proceedings of the national conference
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Document Type: Book
All Authors / Contributors: Charles H Hindersman; American Marketing Association.
OCLC Number: 913539
Description: xxi, 657 pages 22 cm.
Series Title: American Marketing Association.; Proceedings of the national conference
Responsibility: Edited by Charles H. Hindersman.

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