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Marketing principles & perspectives

Author: William O Bearden; Thomas N Ingram; Raymond W LaForge
Publisher: Boston, Mass. : Irwin/McGraw-Hill, ©1998.
Series: Irwin/McGraw-Hill series in marketing.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William O Bearden; Thomas N Ingram; Raymond W LaForge
ISBN: 0256218978 9780256218978 0071154302 9780071154307
OCLC Number: 37024959
Description: xxxvi, 615 pages : illustrations (some color), color maps ; 29 cm.
Series Title: Irwin/McGraw-Hill series in marketing.
Other Titles: Marketing principles and perspectives
Responsibility: William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
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