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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
William O Bearden; Thomas N Ingram; Raymond W LaForge |
| ISBN: | 0072539097 9780072539097 007286057X 9780072860573 0071214305 9780071214308 |
| OCLC Number: | 50730833 |
| Description: | xl, 596 p. : col. ill. ; 28 cm. |
| Series Title: | McGraw-Hill/Irwin series in marketing. |
| Responsibility: | William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| More information: |
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