skip to content
Marketing : principles & perspectives Preview this item
ClosePreview this item
Checking...

Marketing : principles & perspectives

Author: William O Bearden; Thomas N Ingram; Raymond W LaForge
Publisher: New York : McGraw-Hill/Irwin, ©2004.
Series: McGraw-Hill/Irwin series in marketing.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William O Bearden; Thomas N Ingram; Raymond W LaForge
ISBN: 0072539097 9780072539097 007286057X 9780072860573 0071214305 9780071214308
OCLC Number: 50730833
Description: xl, 596 pages : color illustrations ; 28 cm.
Contents: Prologue: Yum! Brands Part One: Marketing in a Dynamic Environment 1. An Overview of Contemporary Marketing 2. The Global Marketing Environment 3. Marketing's Strategic Role in the Organization Part Two: Buying Behavior 4. Consumer Buying Behavior and Decision Making 5. Business to Business Markets and Buying Behavior Part Three: Marketing Research and Market Segmentation 6. Marketing Research and Decision Support Systems 7. Market Segmentation and Targeting Part Four: Product and Service Concepts and Strategies 8. Product and Service Concepts 9. Developing New Products and Services 10. Product and Service Strategies Part Five: Pricing Concepts and Strategies 11. Pricing Concepts 12. Price Determination and Pricing Strategies Part Six: Marketing Channels and Logistics 13. Marketing Channels 14. Retailing 15. Wholesaling and Logistics Management Part Seven: Integrated Marketing Communications 16. An Overview of Marketing Communications 17. Advertising and Public Relations 18. Consumer and Trade Sales Promotion 19. Personal Selling and Sales Management 20. Direct Marketing Communications Appendix A: Developing a Marketing Plan Appendix B: Applications of Mathematical and Financial Tools to Marketing Decisions
Series Title: McGraw-Hill/Irwin series in marketing.
Responsibility: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/50730833> # Marketing : principles & perspectives
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "50730833" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://id.loc.gov/authorities/subjects/sh2008107308> ; # Marketing--United States
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:bookEdition "4th ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/603359#Person/laforge_raymond_w> ; # Raymond W. LaForge
   schema:contributor <http://experiment.worldcat.org/entity/work/data/603359#Person/ingram_thomas_n> ; # Thomas N. Ingram
   schema:copyrightYear "2004" ;
   schema:creator <http://viaf.org/viaf/45966612> ; # William O. Bearden
   schema:datePublished "2004" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/603359> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/603359#Series/mcgraw_hill_irwin_series_in_marketing> ; # McGraw-Hill/Irwin series in marketing.
   schema:name "Marketing : principles & perspectives"@en ;
   schema:productID "50730833" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/50730833#PublicationEvent/new_york_mcgraw_hill_irwin_2004> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/603359#Agent/mcgraw_hill_irwin> ; # McGraw-Hill/Irwin
   schema:url <http://catdir.loc.gov/catdir/toc/mh031/2002035590.html> ;
   schema:workExample <http://worldcat.org/isbn/9780072539097> ;
   schema:workExample <http://worldcat.org/isbn/9780071214308> ;
   schema:workExample <http://worldcat.org/isbn/9780072860573> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/50730833> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/603359#Agent/mcgraw_hill_irwin> # McGraw-Hill/Irwin
    a bgn:Agent ;
   schema:name "McGraw-Hill/Irwin" ;
    .

<http://experiment.worldcat.org/entity/work/data/603359#Person/ingram_thomas_n> # Thomas N. Ingram
    a schema:Person ;
   schema:familyName "Ingram" ;
   schema:givenName "Thomas N." ;
   schema:name "Thomas N. Ingram" ;
    .

<http://experiment.worldcat.org/entity/work/data/603359#Person/laforge_raymond_w> # Raymond W. LaForge
    a schema:Person ;
   schema:familyName "LaForge" ;
   schema:givenName "Raymond W." ;
   schema:name "Raymond W. LaForge" ;
    .

<http://experiment.worldcat.org/entity/work/data/603359#Series/mcgraw_hill_irwin_series_in_marketing> # McGraw-Hill/Irwin series in marketing.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/50730833> ; # Marketing : principles & perspectives
   schema:name "McGraw-Hill/Irwin series in marketing." ;
   schema:name "McGraw-Hill/Irwin series in marketing" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107308> # Marketing--United States
    a schema:Intangible ;
   schema:name "Marketing--United States"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
   schema:name "United States." ;
    .

<http://viaf.org/viaf/45966612> # William O. Bearden
    a schema:Person ;
   schema:birthDate "1945" ;
   schema:familyName "Bearden" ;
   schema:givenName "William O." ;
   schema:name "William O. Bearden" ;
    .

<http://worldcat.org/isbn/9780071214308>
    a schema:ProductModel ;
   schema:isbn "0071214305" ;
   schema:isbn "9780071214308" ;
    .

<http://worldcat.org/isbn/9780072539097>
    a schema:ProductModel ;
   schema:isbn "0072539097" ;
   schema:isbn "9780072539097" ;
    .

<http://worldcat.org/isbn/9780072860573>
    a schema:ProductModel ;
   schema:isbn "007286057X" ;
   schema:isbn "9780072860573" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.