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Marketing. Prophecy : a case study in marketing research

Author: Carol TrussellLinda JassimJames UrsiniCoast Community College District.KOCE-TV (Television station : Huntington Beach, Calif.)All authors
Publisher: [Fountain Valley, Calif.?] : Coast Telecourses ; South Melbourne, Vic. : Educational Media Australia [distributor], ©1992.
Series: Marketing (revised) series, program 5
Edition/Format:   VHS video : PAL color broadcast system : VHS tape   Visual material : English
Database:WorldCat
Summary:
Discusses the methods used by ASI marketing research firm to help Disney Channel establish themselves in the competitive cable market.
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Genre/Form: Case studies
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Carol Trussell; Linda Jassim; James Ursini; Coast Community College District.; KOCE-TV (Television station : Huntington Beach, Calif.); Holt, Rinehart, and Winston, inc.; Coast Telecourses (Firm)
OCLC Number: 155862352
Notes: Title from title screen.
Production facilities at KOCE-TV and Coast Community College.
Educational Media Australia no.: 7-00085 F-1 #22.
Credits: Photography; Bryan Duggan, Kevin Clark ; editors, John Anderson, Mark H. Bewer ; music, Daniel Birnbaum.
Description: 1 videocassette (30 min.) : sound, color ; 1/2 in.
Details: Colour recording system: PAL.; VHS.
Series Title: Marketing (revised) series, program 5
Other Titles: Prophecy : a case study in marketing research
Marketing research
Responsibility: produced by Coast Community College District in cooperation with Holt, Rinehart & Winston ; producer, Carol Dunn Trussell ; directed by Linda Jassim ; writer Jim Ursini.

Abstract:

Discusses the methods used by ASI marketing research firm to help Disney Channel establish themselves in the competitive cable market.

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