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Marketing public health : strategies to promote social change

Author: Michael Siegel, M.D.; Lynne Doner Lotenberg
Publisher: Boston : Jones and Bartlett Publishers, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Michael Siegel, M.D.; Lynne Doner Lotenberg
ISBN: 0763726516 9780763726515
OCLC Number: 54487298
Notes: Originally published by Aspen Publishers, ©1998.
Description: xvii, 530 pages : illustrations ; 24 cm
Contents: Emerging threats to the public's health: the need for social change --
Marketing social change: a challenge for the public health practitioner --
Marketing social change: an opportunity for the public health practitioner --
Emerging threats to the survival of public health --
Marketing public health: a challenge for the public health practitioner --
Marketing public health: an opportunity for the public health practitioner --
Marketing public health programs and policies: a case study --
Marketing public health as an institution: a case study --
Applying marketing principles to public health --
The planning process --
Formative research --
Framing the message: crafting communication strategies --
Translating strategy into tactics --
Working with partners --
Mass communication: design and implementation issues --
Pretesting messages and materials --
Monitoring and refining implementation: process evaluation tools --
Issues in outcome evaluation --
Epilogue: What does the future hold?
Responsibility: Michael Siegel, Lynne Doner.

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