skip to content
Marketing public health : strategies to promote social change Preview this item
ClosePreview this item
Checking...

Marketing public health : strategies to promote social change

Author: Elissa Resnick; Michael Siegel, M.D
Publisher: Sudbury, MA : Jones & Bartlett Learning, [2013]
Edition/Format:   Print book : English : Third editionView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Elissa Resnick; Michael Siegel, M.D
ISBN: 9781449645236 1449683851 9781449683856 1449645232
OCLC Number: 758391641
Notes: Revised edition of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007.
Description: xvii, 382 pages : illustrations ; 23 cm
Contents: Emerging threats to the public's health --
Emerging threats to the survival of public health --
Challenges for marketing social change --
Challenges for marketing public health --
Introduction to marketing principles --
The planning process --
Formative research --
Framing and reframing --
Communications strategies and tactics --
Promotional materials and activities --
Process evaluation --
Outcome evaluation --
Building a movement with social media / Elana Premack Sandler --
Urunana--radio health communication: a case study from Rwanda / Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens --
Epilogue: what does the future hold?
Responsibility: Elissa Resnick, Michael Siegel.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/758391641> # Marketing public health : strategies to promote social change
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "758391641" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/809041378#CreativeWork/marketing_public_health> ; # Marketing public health.
    schema:about <http://id.worldcat.org/fast/1082278> ; # Public health--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/809041378#Topic/social_change> ; # Social Change
    schema:about <http://experiment.worldcat.org/entity/work/data/809041378#Topic/marketing_of_health_services> ; # Marketing of Health Services
    schema:about <http://dewey.info/class/362.10688/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/809041378#Topic/public_health_marketing> ; # Public health--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/809041378#Topic/public_health> ; # Public Health
    schema:author <http://viaf.org/viaf/25207748> ; # M.D. Michael Siegel
    schema:author <http://experiment.worldcat.org/entity/work/data/809041378#Person/resnick_elissa> ; # Elissa Resnick
    schema:bookEdition "Third edition." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/25207748> ; # M.D. Michael Siegel
    schema:datePublished "2013" ;
    schema:description "Emerging threats to the public's health -- Emerging threats to the survival of public health -- Challenges for marketing social change -- Challenges for marketing public health -- Introduction to marketing principles -- The planning process -- Formative research -- Framing and reframing -- Communications strategies and tactics -- Promotional materials and activities -- Process evaluation -- Outcome evaluation -- Building a movement with social media / Elana Premack Sandler -- Urunana--radio health communication: a case study from Rwanda / Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens -- Epilogue: what does the future hold?"@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/809041378> ;
    schema:inLanguage "en" ;
    schema:name "Marketing public health : strategies to promote social change"@en ;
    schema:productID "758391641" ;
    schema:workExample <http://worldcat.org/isbn/9781449683856> ;
    schema:workExample <http://worldcat.org/isbn/9781449645236> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/758391641> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/809041378#CreativeWork/marketing_public_health> # Marketing public health.
    a schema:CreativeWork ;
    schema:creator <http://viaf.org/viaf/25207748> ; # M.D. Michael Siegel
    schema:name "Marketing public health." ;
    .

<http://experiment.worldcat.org/entity/work/data/809041378#Person/resnick_elissa> # Elissa Resnick
    a schema:Person ;
    schema:familyName "Resnick" ;
    schema:givenName "Elissa" ;
    schema:name "Elissa Resnick" ;
    .

<http://experiment.worldcat.org/entity/work/data/809041378#Topic/marketing_of_health_services> # Marketing of Health Services
    a schema:Intangible ;
    schema:name "Marketing of Health Services"@en ;
    .

<http://id.worldcat.org/fast/1082278> # Public health--Marketing
    a schema:Intangible ;
    schema:name "Public health--Marketing"@en ;
    .

<http://viaf.org/viaf/25207748> # M.D. Michael Siegel
    a schema:Person ;
    schema:familyName "Siegel" ;
    schema:givenName "Michael" ;
    schema:name "M.D. Michael Siegel" ;
    schema:name "M.D Michael Siegel" ;
    .

<http://worldcat.org/isbn/9781449645236>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "1449645232" ;
    schema:isbn "9781449645236" ;
    .

<http://worldcat.org/isbn/9781449683856>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "1449683851" ;
    schema:isbn "9781449683856" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.