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Marketing public health : strategies to promote social change

Author: Elissa Resnick; Michael Siegel, M.D
Publisher: Sudbury, MA : Jones & Bartlett Learning, [2013]
Edition/Format:   Book : English : Third editionView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Elissa Resnick; Michael Siegel, M.D
ISBN: 9781449645236 1449683851 9781449683856 1449645232
OCLC Number: 758391641
Notes: Revised edition of: Marketing public health / Michael Siegel, Lynne Doner Lotenberg. 2nd ed. c2007.
Description: xvii, 382 pages : illustrations ; 23 cm
Contents: Emerging threats to the public's health --
Emerging threats to the survival of public health --
Challenges for marketing social change --
Challenges for marketing public health --
Introduction to marketing principles --
The planning process --
Formative research --
Framing and reframing --
Communications strategies and tactics --
Promotional materials and activities --
Process evaluation --
Outcome evaluation --
Building a movement with social media / Elana Premack Sandler --
Urunana--radio health communication: a case study from Rwanda / Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens --
Epilogue: what does the future hold?
Responsibility: Elissa Resnick, Michael Siegel.

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