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Marketing : real people, real choices

Author: Michael R Solomon; et al
Publisher: North Shore, N.Z. : Pearson, 2012.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"From companies like Whale Watch Kaikoura and Trade Me evaluating growth opportunities, to sporting organisations like New Zealand Football capitalising on increased media and public attention, it's real choices by reap people that pave the way."--Back cover.
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Document Type: Book
All Authors / Contributors: Michael R Solomon; et al
ISBN: 9781442552722 1442552727
OCLC Number: 772579895
Notes: Previous ed.: 2009.
Written by Michael R. Solomon and others.
"Authorised adaptation from the United States edition, entitled Marketing : Real People, Real Choices, 5th edition, ISBN 01332299208 by Solomon, Michael, Marshall, Greg, Stuart, Elnora, published by Pearson Education, Inc, publishing as Prentice Hall, copyright 2007"--T.p. verso.
Awards: Shortlisted for PANZ Book Design Awards: Best Educational Book 2012.
Description: xxiii, 569 p. : col. ill. ; 28 cm.
Contents: Welcome to the world of marketing: creating and delivering value --
Strategic planning and the marketing environment: the advantage is undeniable --
Marketing information and research: analysing the business environment offline and online --
Consumer and organisational behaviour: how and why people and organisations buy --
Sharpening the focus: target marketing strategies and customer relationship management --
Creating and managing products --
Pricing the product --
Integrated marketing communications --
Distribution, logistics and retailing --
Services marketing --
Global marketing --
Law, self-regulation and responsible marketing.
Responsibility: Solomon ... [et al.].

Abstract:

"From companies like Whale Watch Kaikoura and Trade Me evaluating growth opportunities, to sporting organisations like New Zealand Football capitalising on increased media and public attention, it's real choices by reap people that pave the way."--Back cover.

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