skip to content
Marketing : real people, real choices Preview this item
ClosePreview this item
Checking...

Marketing : real people, real choices

Author: Michael R Solomon
Publisher: Boston : Pearson, [2016]
Edition/Format:   Print book : English : Eighth editionView all editions and formats
Database:WorldCat
Summary:
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Michael R Solomon
ISBN: 9780132948937 0132948931 0133130592 9780133130591
OCLC Number: 899880636
Description: xxiii, 545 pages : color illustrations ; 28 cm
Contents: Understand the Value Proposition --
Determine the Value Propositions Different Customers Want --
Develop the Value Propositions for the Customer --
Deliver and Communicate the Value Proposition.
Responsibility: Michael R. Solomon, Saint Joseph's University, Greg W. Marshall, Rollins College, Elnora W. Stuart, The University of South Carolina Upstate.

Abstract:

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/899880636> # Marketing : real people, real choices
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "899880636" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/9987085#Topic/marketing_vocational_guidance> ; # Marketing--Vocational guidance
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:bookEdition "Eighth edition." ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/9987085#Person/solomon_michael_r> ; # Michael R. Solomon
    schema:datePublished "2016" ;
    schema:description "Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content."@en ;
    schema:description "Understand the Value Proposition -- Determine the Value Propositions Different Customers Want -- Develop the Value Propositions for the Customer -- Deliver and Communicate the Value Proposition."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/9987085> ;
    schema:inLanguage "en" ;
    schema:name "Marketing : real people, real choices"@en ;
    schema:productID "899880636" ;
    schema:workExample <http://worldcat.org/isbn/9780132948937> ;
    schema:workExample <http://worldcat.org/isbn/9780133130591> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/899880636> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/9987085#Person/solomon_michael_r> # Michael R. Solomon
    a schema:Person ;
    schema:familyName "Solomon" ;
    schema:givenName "Michael R." ;
    schema:name "Michael R. Solomon" ;
    .

<http://experiment.worldcat.org/entity/work/data/9987085#Topic/marketing_vocational_guidance> # Marketing--Vocational guidance
    a schema:Intangible ;
    schema:name "Marketing--Vocational guidance"@en ;
    .

<http://worldcat.org/isbn/9780132948937>
    a schema:ProductModel ;
    schema:isbn "0132948931" ;
    schema:isbn "9780132948937" ;
    .

<http://worldcat.org/isbn/9780133130591>
    a schema:ProductModel ;
    schema:isbn "0133130592" ;
    schema:isbn "9780133130591" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.