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Le marketing : réalité contemporaine

Author: M Dale Beckman; David L Kurtz; Louis E Boone; Nicole Hébert
Publisher: Montréal : Les éd. HRW, 1980.
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: M Dale Beckman; David L Kurtz; Louis E Boone; Nicole Hébert
ISBN: 0039259102 9780039259105
OCLC Number: 715926788
Notes: Traduit de: Foundations of marketing.
Description: VIII, 564 p. : ill. ; 24 cm.
Responsibility: Beckman, Boone, Kurtz ; [trad. par] Nicole Hébert, Carole Breton.

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